...what would otherwise take a thousand words. They speak directly to the observer’s feelings, memories and desires. Whether moving or still, images are crucial to defining the brand and remain the most effective tool for clearly conveying messages.
For Sennheiser, we developed a visual language strategy consisting of a rational image level, which celebrates the beauty of the products in all their detail, and an emotional image level, which conveys moving experiences that go beyond the technical device itself. The symbiotic dialogue between these levels creates strong brand recognition across all media.
